Making it Sticky - Part 3

It has been an interesting week.  A lot of what I have shared about making our app more sticky has been history that occurred prior to today.  I was very happy with where we were at, and I was just waiting for the next version to be completed.

But then, after speaking with the team I was asked, "what achievements do you want?"

Achievements? Oh, here is me thinking our 3 great new initiatives would be perfect and now we are talking about achievements?

Well, of course, on reflection, it was obvious - we needed some Achievements...

So, just what are achievements?  In app game play, this is where you earn a 'badge' or a label that is related to an achievement, and in this instance, it was all about scores.  Get so many points in a single game, or so many cumulative points, etc. and you get a certain achievement.

Again, it is off to the brain's trust - the kids - to come up with a great ideas.  It wasn't long until we had everything from the "Amateur Chef" through to the "Big Bacon Theory"!  There are a heap of score based Achievements now ready to roll.

Soon, we'll start other Achievements based on events, like having 3 pigs at once, but for now, they are limited to score based only.

One thing that I noticed was that I was starting to generate documents all over the place.  I really needed to start to put some decent processes in place.  I created a spreadsheet with a few tabs - one for the Shop, one for Achievements...and I am guessing there will be more coming soon...

I think, if we do it right, we are on the right track to make this app considerably more sticky than it is right now - and then the marketing will start in earnest.  I'm still just trying to construct the right approach to it.  When we do start, I want to make sure the product has a great chance to succeed.

I hope you like where we are headed with this!

...as usual, any suggestions, please feel free to comment.

The journey continues!

AG

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